Who reigns the power? A problem of the wise.
Today, websites and mobile apps are the most useful medium for a business to attract the consumers. The choice between mobile apps and websites depends on their goals, cost, usability, required features and the audience they serve.Before making any mindset let’s understand what exactly a website and an app is.
A set of pages of a company talking about the history and services it provides in one place, under one domain; a good website is a crucial asset for the company. A good company needs an online presence and not having one creates a negative imprint, it surely does increase a cost but once you build it you are there
to stay and slay.
There are certain points you can consider while making your mind as to why you need a website:
- A website needs no download, just a click and you are all good to go.
- Once a website is made, updating it not a big task, and on the user end, the consumer need not even worry about the update, you click the website and bingo! You find the updated one (it’s another story altogether when you enter the app world).
- A website can be accessed on any browser, all you need is internet.
- The website is a boon to SEO ranking, if you have an online presence, your chances ion being high on the search list are a lot more.
But as the saying goes, “a story always sounds good when mysterious”.
Website being the mother of the online presence also comes with drawbacks.
- A poorly optimized website is a curse to the company; with cluttered ads on the website and useless pop-ups (which are at times not even relevant to the business website) tends to irritate the consumer,leading him to switch and never visit the same website again (words from a personal experience).
- Websites don’t have an option of notification (with an option of notification even if the consumer is engaged in different work he gets a notification talking about the do’s or updates in the business, resulting in having the business name in mind – excluding some)
- Also, a website cannot be accessed or visited when you are in an offline mode, so if you are free suddenly you get a thought of an article you badly wish to read or a catalog you wish to browse on, you can’t gain an access to it if you are running offline.
- A website, when compared to the app, is a drawback because apps have its marketing presence on an app store, whereas a website doesn’t have one, which hinders its business publicizing at some level.
Talking about websites let’s move ahead in understanding what is meant by mobile apps.
A software application built explicitly for smartphones and other small wireless devices, which is a high specialized individual software built a business strategy. It’s like a whole new world once you enter the app.
Why do you need a mobile app?
- The prime feature of having a mobile app is that you have an offline access to the data, the articles,audio, video all that you have saved or wished to go through in your free time when having an accessto it in an offline mode.
- You have a feature of ‘push notifications’ available in apps, that helps the user to stay aware of the happening in your business.
- A well-designed app tends to work much fast and is less jumbled, and the problem with useless popups is not something you face while working in the app.
- Mobile apps offer greater personalization and operational efficiency, along with multiple other exclusive features.
- Also, mobile app helps the user with an interactive experience, instead of reading a long block of texts and static images, the user in the app can have integrated features enabling users a better interaction between the company’s articles and its components.
But there’s another side to the app story as well…
- It costs an extra expense in setting up reaching it to the app store and upgrading it.
- It’s more work, mobile apps might be drag and drop but they’re not definitely going to operate themselves. You need to have someone who will spend time learning the ropes of app marketing so you can maximize your app and get a good return on your investment.
- There comes a feature of constantly updating the app, which is a con on the user side. Unless you upgrade, the application does not tend to function well.
- You need to download it to get an access to the company’s product or services. Without downloading it you cannot have an access
So now who reigns the power!
The truth is website and apps are like bread and butter, bread is good but with butter to it tastes fantastic. Since mobile websites are easier to get up, a mobile app needs to have a strong argument for itself if you were to consider getting one set up, all businesses should have at least a website. However, if you want to bring your business’s mobile presence to a whole new level, getting a mobile app is mandatory.