Smartphone apps prove to be really fructuous for any start-up. Almost 90% of mobile use time is devoted to apps, from this analysis one can simply figure out their involvement in anyone’s daily routine. If opportunities for start-ups to use mobile apps are to be considered, they hardly have any end point. Every neophyte ought to look at how mobile apps could open up new doors for them. Mobile apps prove to be a boon for abecedarian. If you are newbie, mobile apps can help you in managing your business, win new customers, increase your revenue, keep employees connected and boost the bottom line.
If you want to stay in fad you need to evolve online. In this era of modernization, where every second a new invention takes place, it is truly consequential to stay in tune with various apps. There are number of innovative things that apps can do. An effective mobile strategy can take the start-up to a whole new level. Here are top benefits of using mobile apps for start-up:-
1) Create Brand and Recognition: – A mobile app for a start-up can contribute to brand awareness efficiently. The combination of two aspects namely, brand and recognition helps the tyro in emerging as a supernova:
Brand: A mobile app is akin to a blank display board sign. The concerned is free to use it the way as desired, can either make it functional, shocking, informative, hip or stylish. The point everyone crave for is to have an app that has features making it capable of being loved by users, while being well branded and beautifully designed at the same time.
Recognition: The better the customers involve with the app, the sooner they will be attracted to purchase the product and/or use the service. As a rule of thumb, hearing and/or seeing a brand approximately 20 times is what captivates the customers, a factor termed as “effective frequency” in advertising.
2) Keep customers engaged: – No matter what your purposes are, if you have to establish; the first step starts from getting the proper attention of customers. Your customers need a way to reach you. If an app having messaging feature in it is developed, it can be a great help in building a better connection with your customers. Communication made easy will surely lead to enhance the aspects by which one can emblaze the start-up.
3) Always stay in touch with customers: – If you are looking forward to a start-up of your own, the key-point to succeed is staying in touch with customers. An app developed to make you available for dealing with queries of your customers or service users, let you connect better and gives you a record breaking surge.
4) Build a direct marketing channel: – Apps if developed properly can help in performing various functions: they can provide general information, prices, booking forms, user accounts, search features, messengers, newsfeeds and much more. The strategies like push notifications are helpful in reminding customers about special services and offers when it makes sense.
5) Cultivate customer’s loyalty: – Instead of carrying loyalty cards in wallets or key chains, one can track and analyze behaviors and buying trends by simply downloading the app in their Smartphone. Having a well-developed app helps in branding and storing data of its own which opens up e-commerce development opportunities.
6) Add value to strategies: – If created an overall mobile strategy, this will guide in shaping the product, executing the design and maximizing the efficiency and relevance of app, which further will aid in visualization of a more valuable tactic to work efficiently, thereby letting the fledgling have a valuable initiation.
7) Boost profits: – If you are capable of satisfying your customers, you will see a significant growth in your establishment procedure. The more interested and pleased people become with your business, the greater consumer demand will blossom. Apps if developed appropriately encourage more purchases while making it convenient and more exciting for the customers to press the “buy” button owning a huge chunk of change from an ever-growing market.
There are several other benefits to consider adopting a mobile app strategy to encourage more customer engrossment and satisfaction, listed as:
- Can prove to be beneficial in apprising users
- Can establish better connection with young demographics
- Makes it convenient to stay updated
- All important information including special offers and promotions is right at their fingertips.
It’s of great importance to note that a mobile app containing many unique features can be better developed and proves to be more fascinating than web elements. Assisting the start-up with an app may help in evolving better with their increasing mobile-centric users.